Wednesday, July 09, 2008

Makkal - dawn of a new age?

I have been (forced to) watching a lot of TV in the recent times and could not escape appreciating the quality of programs in one particular channel - Makkal TV.

First and foremost, Makkal has made a sincere effort to make the programs completely TAMIL. Yes, all their studio made programs are pure Tamil scripted - no English, no Sanskrit. No hellos, no sorrys. I am no fanatic of pure Tamil, but it is refreshing to see the effort these people have put in. Only time you get to hear some other lingo is when the interviewee's cannot cope with the interviewer or during the commercials(you cant help there!). (If you complain about not understanding the language in a couple of political comedy shows, then it is because they are talking in the famous "Madras bhaashai")

The programs have variety - politics, economics, fun-games, live interviews and mostly reality TV. No movies. No mega serials. There is so much of silverscreen crap stuffed into the home box channels these days, that it is more choking than entertaining. The future for successful TV channels lies in dumping their current image as a 24x7 mini movie theater and it seems like Makkal is the first Tamil channel in that direction.

Like most of the Tamil channels, Makkal also has its origins from one of the political parties (PMK), and hence most of its NEWS and political programs appear heavily biased, and from my limited experience with the channel, I can say that this is the only downside of an otherwise excellent TV channel, which has a lot of scope for becoming a pioneer of reality TV in the Tamil speaking world. Even in the sub-continent.

With a very talented set of anchors, a handful of novel shows and total abstinence from movie based programs, Makkal has a strong potential for carving for itself a very niche audience. How far it will go will depend on how much of political agenda will be infused into its otherwise seemingly "neutral, independent and secular" schedule. Time will tell.

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